Writing content for the web is different from every other type of writing.
User attention is both rare and precious online. When you get someone on your website you want to have everything in place to keep them there.
And that doesn’t just take good writing.
It takes a precise structure and good knowledge of user behaviour.
And that’s what we can give to you.
Web content that’s is a conversation with your customers
Sometimes someones on your website because they want to be there. But, really, you have most of their business wrapped up already, right?
Most visitors on your website, whether they came through organic search or otherwise, are trying to find the answer to a question.
They ask the questions, your content gives them the answers. And giving the right answers turns visitors into customers.
Content that makes sense for your business
In the perfect world the best person to write the content for your businesses website is you.
Nobody knows your business better than you.
But, hey, if you were going to write your own web content you wouldn’t be here reading this, so you’re looking for the next best thing – Black Belt Copywriting web content.
We don’t write with ego. We put in the time needed to understand what sort of content your business needs and your input is just as important as our output.
Web content that converts
We specialise in web content that does its part in keeping users on your website and making an action.
It doesn’t matter what that action is – making a purchase, scheduling in a booking, downloading a brochure – our main goal is to get them to act. Because as we’re sure you know, often getting the customer to make the first step is the hardest part.
We also work closely with some excellent marketing automation agencies to help make your lead interactions even more robust. Not everybody that comes to your website is going to convert, but it is our job to make sure as many people as possible do.